Floriworld attraction and experience centre soon to become a reality

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Floriworld attraction and experience centre soon to become a reality

The initiators and developers agree: Floriworld, the experience centre of the ornamental plant sector, will be opening its doors in Aalsmeer at the end of 2019. The parties engaged in this initiative since the beginning have announced that they have the support of the entire ornamental plant sector. The centre will provide inspiration to hundreds of thousands of visitors every year.

The initiators (including the Koninklijke VolkerWessels subsidiary KondorWessels Projecten) aim to demonstrate, together with the ornamental plants sector, the effect that flowers and plants can have on everyday life. Through this, they aim to boost the global demand for flowers and plants.

Nurturing that green feeling

Floriworld has been a topic of discussion for several years. Following the initial feasibility studies a great deal of hard work has been done on Floriworld behind the scenes, particularly in the past year. This experience centre is intended to nurture ‘that green feeling’ among the many international tourists visiting the Amsterdam metropolitan region. It is estimated that the number of tourists visiting the Netherlands from abroad will grow by 3% by the year 2025. The Keukenhof flower gardens, for example, once again demonstrated a growth in visitor numbers, with figures reaching 1.4 million this year.

Wide representation

A growing interest in the Netherlands and in flowers provides a positive perspective for the realisation of Floriworld. At the beginning of December 2017 the various parties involved in the project (Koninklijke VolkerWessels subsidiary KondorWessels Projecten, Dutch Experience Group, Royal FloraHolland and Bloemenbureau Holland) took the last step. In a meeting attended by representatives from the entire ornamental plant sector (breeders, growers, traders and promoters) the above parties announced their commitment to the project. It is now certain that Floriworld will be built.

Construction to commence in autumn 2018

Royal FloraHolland is a key partner in the realisation and will be an important shareholder in the Floriworld foundation, together with Bloemenbureau Holland and Dutch Experience Group. They will ensure that the activities in this experience centre will contribute to the growing demand for flowers and plants in concrete terms. Construction is estimated to commence in autumn of 2018 and a pre-opening will take place sometime during the 2019 Trade Fair in Aalsmeer.

Source/photo: VolkerWessels.

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