‘Do we really take into account consumer wishes?’

Jan Post visualises the pot orchid of the future
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‘Do we really take into account consumer wishes?’

Over the last 30 years, of all the orchid species, phalaenopsis has developed into one of the most popular flowering pot plants. Jan Post, of Dutch market leader Floricultura, has been at the forefront of this development. He predicts renewal within the assortment. People are appreciating plants more, especially those with a natural appearance.

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