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Marketing

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The initiators and developers agree: Floriworld, the experience centre of the ornamental plant sector, will be opening its doors in Aalsmeer at the end …

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Last Thursday, Aleia Roses introduced its premium label ‘Aleia’ at the Palacio Neptuno in Madrid. Following its introduction at the Royal FloraHolland Trade Fair …

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Royal FloraHolland introduced the Greenovation Award to promote as well as reward sustainability initiatives in the ornamental plant sector. The first awards were presented …

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Wolfgang and André Ripkens have made a lot of progress in recent years. Apart from investing heavily in automation, the German pot plant growers …

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Amsterdam restaurant The Avocado Show, which only serves avocado dishes, wants to grow into an international chain. This goal is possible thanks to an …

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HortiNext, the platform for horticulture innovations and cultivation practices now offers subscriptions to its premium content, starting from 1 July 2017. A number of …

The German cut rose sector mainly consists of lots of small companies that grow a wide range of cultivars and focus on private sales. …

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Bakker.com is de Amazon of plants. On an average day, its 500 employees process 28,000 orders from more than 11 countries. CEO Paul Geraeds …

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According to the new Food Pyramid, we should all be eating more fruit and vegetables. However, most people aren’t even able to meet the …

Marketing
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Entrepreneurs have to jump on the online bandwagon, says Harrij Schmeitz, the director of Fresh Informationmanagement Center (FIC). The objective of FIC is to …